Out of all the items in a woman’s make-up bag, the tiny bottle of foundation is probably the most important, because it helps create the perfect base for the skin and, like the name of the product says it, create a foundation, a canvas on which to apply the rest of the make-up. Foundation is the secret ingredient that binds the rest of the makeup together, achieving different looks, depending on the effect you want to achieve. Unfortunately, most women find the process of picking the perfect foundation extremely complicated, ending up being misled by marketing campaigns and choosing products that don’t suit them or harm their skin. Here are some simple tips and tricks for buying foundation.
First of all, remember that foundation is somewhere in between make-up and skincare. Without a doubt, it covers your blemishes and evens out your skin tone, but, since it stays on your skin for hours and hours, it can really influence your complexion. Therefore, invest in a healthy product, preferably one with natural-based ingredients, from websites such as beauty products. Avoid buying foundations that have controversial ingredients, alcohol or fragrance, because they will irritate your skin. More often than not, the most dangerous products are the ones made by famous global cosmetics companies. Don’t look at the price tag, look at the core values of the manufacturer. A foundation doesn’t need to be expensive or promoted by a celebrity to work – it needs to have gentle and effective ingredients and adapt to your complexion.
Secondly, keep in mind what skin type you have, because buying foundation is, in many ways, similar to buying a new face cream. If you have oily skin, opt for a foundation that has a matte, long-lasting finishing. This will regulate sebum secretion and will prevent your skin from getting shiny throughout the day. If, on the contrary, you have dry skin, you should stay away from matte foundations for two reasons. On the one hand, the formula will settle into fine lines and accentuate any dry patches you may have. On the other hand, the matte finish will make your skin look very plain and lifeless. For best results, go for dewy foundation – this will put some moisture back into your skin and give it a beautiful, natural-looking sheen without looking oily. In general, matte foundations for oily skin tend to have heavier coverage and last longer, while the ones for dry skin are lighter and wear off more easily.
As for coverage, this is a highly subjective topic and, according to the latest dermatological studies, a controversial one. At first sight, women imagine that if they have blemish-prone skin they should go for heavy, full on makeup, but that’s not necessarily the case. When you have pimples and you cover them in layers and layers of liquid or powder foundation, you might discover that the product doesn’t let your pores breathe, looks cakey and only makes things worse. However, by using light coverage foundation and strategically adding full coverage concealer just on the pimples will give you a more natural look.