Reaching your customers is the primary purpose of your business. The more people you reach, the more sales you make. Developing a reliable marketing plan like those designed by Eyal Gutentag can do this for you. Here are a few tips to do that.
Study Your Market
Knowing your clientele will define what type of advertising you should use. Analyze the customers who already buy from you and review the results such as if they shop online or prefer a particular product. Identify what your target market is and, if your budget allows, hire a firm to provide reports of what those groups are looking for. Observe what your competition does to see if it is successful. If they seem to sell more online, you might consider improving your website and invest in social media.
Utilize Your Team
When you prepare to market your business, take note of those on your staff and what their abilities are. Each one could have a specific talent that can be incorporated into your advertising plan to make it unique. Quiz each employee to see what they like to do and they are good at then designate tasks accordingly.
Follow the Trends
Aim your marketing to the segment of the population that matches up with your product. If your customer base spends their time on their phones or the internet, you might want to put an ad on social media or a local news website. For people who like to get the ads in the newspaper, you might want to have coupons printed and added in as an insert. Movie goers can be reached by placing an ad before a movie or in any sort of flyer given to movie goers. Bringing in a film crew to videotape an ad will attract customers who like watching television.